Hilarious to see the engine used to power the UK’s latest electric vehicles on the cover of a British tabloid.
It was an image that was “quite a surprise” for Mark Taylor, the founder and president of London-based motor manufacturer Hellephant, who had no idea that a diesel engine was going to be featured in a new edition of the British paper The Sunday Times.
“The only way we knew it was going be there was the headline,” he told The Independent.
“When we found out, we thought, ‘Wow, this is pretty clever.'”
Hellephant has been working on electric vehicles since 2007 and is among the earliest customers of the UK government’s £10 billion National Electric Vehicle Charge and Deliver scheme.
“We had no clue,” Mr Taylor said.
“We were hoping it would be one of the front pages but when it was, it was just absolutely hilarious.”
The advert was printed alongside a photo of a Volkswagen Golf driven by a woman wearing a helmet and in the background, a motorcycle.
The vehicle was a hybrid, but Mr Taylor insisted it was not a petrol-powered one.
“The battery on that is a lithium-ion battery, which means it has about 100 kilowatts of power and the battery pack itself is a big lithium-air battery,” he said.
“This is a diesel but it’s not really a diesel, it’s a petrol and it’s quite a neat thing.”
There’s not a whole lot of technology involved and we just thought, this looks pretty good and I’ll be buying one.
“The idea of a diesel-powered electric vehicle was born as part of a partnership between Mr Taylor and British firm EDF, the UK Government’s main power producer, which will supply electricity to the UK for up to 20 years.
EDF’s new diesel-electric vehicle will be built on the UK-designed Hellephant engine, which Mr Taylor says will be “the fastest and most efficient” one he has ever built.”
That engine is going to go from zero to 60mph in just two seconds,” he explained.”
It’s a little bit of a wild card, but it looks really good and has got a great feel to it.
“The headline of the Sunday Times advert reads: “A new generation of electric vehicles”.
“Built by Helpephant, a world-class engineering company with an extensive portfolio of vehicles and technology, the new electric vehicle HellePHANT is designed to offer people a more convenient and efficient way to get around.””
Helmephant’s electric vehicle, powered by Hellepethan’s world-leading engine, is set to change the way people travel,” it says.
“Built by Helpephant, a world-class engineering company with an extensive portfolio of vehicles and technology, the new electric vehicle HellePHANT is designed to offer people a more convenient and efficient way to get around.”
Hellephampethan is one of a number of UK companies that have been working to develop a diesel fuel cell powertrain for the UK market.
The company has been testing the vehicle, and it is due to be ready for sale in the spring.
The headline also features a photo that features a large red sign on a hillside.
It is a sign for the Helpephant diesel engine, and shows the words: “It’s diesel.”
Mr Taylor said he was “not surprised” by the advert’s headline and that he did not expect it to be taken as a compliment.
“If it is going be in the paper, I’ll take it,” he replied.
Hellepephant’s CEO, Peter Elling, said he would not be commenting on the advert.